Intelligent WiFi from Avita
Purple from Avita is a cloud based guest WiFi solution that provides real-time analytics and marketing for businesses looking to engage with visitors and understand how they use the physical space of their premises.
It is a fully scalable solution with options for small single site businesses all the way up to large multi-site organisations. Our guest WiFi platform is legally complaint, has content filtering, social login, deep analytics and marketing tools built in. It is designed to deliver a better customer experience whist providing tools to generate a return on investment.
Purple has been translated into 24 different languages, with many more to be released soon. Translated areas include all customer facing login screens, landing pages and the backend administration system, the Purple Portal.
Customers expect a quick and simple process when they log in and they get this with Social WiFi. Our Social WiFi provision allows smooth integration of WiFi access to social networking for enhanced user engagement. Your customers have the choice of how they wish to connect to the WiFi; either through popular social media platforms like Facebook, Twitter, LinkedIn and Instagram, or by filling out a short form.
Our tiered bandwidth feature means you can bill visitors for their WiFi usage after their initial period of free time expires or bill them for superior bandwidth. There is support for billing customers in US dollars, British Pound, Euro, Canadian dollars and Australian dollars. The Purple portal lets you quickly and easily manage the block of paid time or uncapped speed you want to offer, and the price you charge.
WiFi Security and Legal
There are a number of implications when you provide public WiFi, so it’s reassuring to know that we offer our product in line with all relevant legislation. Secure public WiFi means that your customers can enjoy safe browsing and your own private network will be protected.
For any public venue that provides WiFi to guests, there is a risk that consumers could access content which isn’t family-friendly. We partner with Open DNS to provide content filtering and our service blocks IWF blacklisted URLs.
With Purple you get access to rich analytics about customers behavior in physical spaces. Similar to web analytics, Purple captures footfall, passers by, conversion and bounce rates, dwell times, return visits and frequency; a snapshot of what you need to know, to understand your venues.
Purple allows you to gauge footfall by identifying the number of devices in store, this applies even if they are not currently contacted to WiFi. Using this you can tell how many times a device (and therefore a customer) has visited your premises and how long they’ve spent there.
We include RSSI data in our system, allowing you to see the detail of people’s pathways through the store, their entry and exit points. The insights gained will allow you to make decisions based on this data. For example, the position of sales displays can be adjusted when a common pathway through the store is identified.
Purple WiBeacon sensors represent a breakthrough in location technology. They provide a cost-effective, viable alternative to Bluetooth location technology. Not only does a WiBeacon infrastructure enable accurate location information, the sensors can be powered over USB or PoE so no swapping out batteries.
The API facilitates daily tasks like automating provisioning for new venues, hardware and other administrative elements or wholesale pulling back of data into back end systems such as CRM, ERP, Loyalty and BI. Your existing data can be enriched by the wealth of additional intelligence you will have about your customers and venues with Purple.
The portal’s array of marketing tools allow you to monitor activity and promote your business. You can choose to customize the offline and online splash page with your branding and advertising. Using this combined with analytics and unique e-shots will enable you to target your audience effectively.
LogicFlow is Purple’s easy to use interface which comprises of drag and drop technology and the setting of actions. Whether you need an action to track valuable assets, people, weather conditions or customer behavior, for creating hyper relevant communications, we’ve got it covered.
In business, the only critic worth listening to is your customer. So if they give you great reviews, this often makes a huge impact on your bottom line. Switch on Purple’s new review feature and your business now has to the capability to receive reviews from your customers through industry leading review sites.
Download the Purple Brochure for your Industry
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